With the worksheet that you've filled up, write a paragraph of text that will persuade your target audience to buy your product. Please remember your paragraph should
1. highlight the problem
2. identify one benefit of your product that solves the problem
3. Try to use language creatively, (rhetorical questions "Shouldn't you buy insurance to secure your future?", alliterations: eg. "Britain's best business bank")
4. make sure you have included an example or evidence that is convincing (people to endorse your product? proof? science?)
5. Try to use either emotional appeal or irony in your passage.
The written passage should be a smooth flowing piece of coherent text.
E.g.
Have you ever been embarrassed by damp and smelly underarms after a day's work? Regular deodorants stop working after six hours but Rexona women's extra strength anti-perspirant deodorant keeps you dry up to 18 hours. A special formula made up six natural ingredients continues to keep you odor-free and dry even in the hottest days. Tests conducted by experts with 1000 volunteers showed that eight out of 10 women prefer Rexona over other leading brands.
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